Data and AI applied to marketing, written for CMOs, brand leaders, and data leaders. Every article is researched, fact-checked against its sources, and approved by the author.https://t-shaped.com/enhttps://t-shaped.com/who-builds-marketing-agents/https://t-shaped.com/who-builds-marketing-agents/Your best practitioner should be your agent builder, because a new hire learns the playbook second-hand and can't always tell when the marketing agent is wrong.Sun, 18 Oct 2026 00:00:00 GMTTeam and Operating Modelagent-skillstalentScott Zakrajsek