About

Scott Zakrajsek is Chief Data Officer at Power Digital, a large independent growth marketing agency.

He leads the agency's data teams: data operations, reporting, analytics engineering, business intelligence, and tagging and tracking. They run the pipelines, models, and reporting that a portfolio of brands depends on, and the agents that are starting to run on top of them. That vantage point, many brands, many platforms, and real operating constraints, is what the articles draw on.

Before Power Digital, Scott worked in analytics at Victoria's Secret, Staples, and adidas, and he started a company and sold it.

The articles cover data and AI applied to marketing, for CMOs, brand leaders, and data leaders. Each one ties back to a marketing decision or a marketing operation. Opinion pieces take a side and say why. Papers run longer, with numbered sections, named frameworks, and sources at the end.

Every article is researched by opening and reading sources, outlined and approved before a word is drafted, reviewed by three or four independent passes depending on length, and fact-checked claim by claim against the cited page. Scott reads and approves every article before it publishes, and the last-verified date on each one says when its claims were last checked. The full account is on the Method page.

The best way to reach him is a message on LinkedIn.