Approval chain
An approval chain is the people who sign off in turn before the work goes live.
Campaigns, creative briefs, performance summaries, and creative assets pass through an approval chain. When AI produces more drafts, each extra one waits in line for the same people, so the work goes live barely sooner.
Map who approves each piece of work and what each approver checks. Some of those checks are objective gates, the items a reviewer checks the same way every time, such as a claim's exact wording or a required disclaimer. Each one can be written as a check the next draft runs before it reaches a reviewer.
Redesigning an approval chain needs no AI, and cutting a redundant review step saves time right away. But it saves that time once, and the reviewers who remain still catch the same errors on every draft. The marketing leader drops a reviewer's step once the checks catch what that reviewer caught on past drafts. Required sign-offs such as legal's stay.
Example
For paid social ads, the team's strategist approves the briefs, the client's brand lead checks each version, and the client's legal team checks every claim. The team makes the changes and resubmits until both approve.