Team and Operating Model

Team and Operating Model covers the people side of agent-run marketing: who does the work, who owns the result, and how the next generation learns the job. The technology questions in the other categories have answers a vendor can sell. These questions have none, and the answers a team arrives at tend to last longer than any platform choice.

The first piece, the one article in this category so far, names three roles. The builder is the practitioner who does the job best today and writes the playbook as a procedure. The runner uses the agent day to day. The engineer makes it run and keeps it governed. It argues that the builder is grown from inside, the engineer is the one seat you hire, and every agent needs one named owner who keeps grooming it or it degrades until nobody uses it.

One more piece is planned. It will ask how judgment develops when the tasks junior people learned on, the first-draft brief, the weekly report, the campaign build, are the tasks agents now do.

Read the agent builder piece first. It defines the roles the rest of the category will use.