Tag: guardrails
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AI agents need a marketing data model and a semantic layer
An AI agent on raw tables guesses how the tables relate, and every guess returns a plausible number. A semantic layer gives it each metric by name instead.
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What is agentic media buying, and what can agents do today?
Start agentic media buying read-only, on pacing and QA checks, and keep budget shifts with people. Meta, TikTok, and Amazon let agents change campaigns today.
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What is a marketing harness, and how do you build one?
A marketing harness is everything in an AI agent except the model. It turns the objections reviewers repeat into checks, so fewer people review each draft.