Tag: ai-agents
-
AI agents need a marketing data model and a semantic layer
An AI agent on raw tables guesses how the tables relate, and every guess returns a plausible number. A semantic layer gives it each metric by name instead.
-
What is agentic media buying, and what can agents do today?
Start agentic media buying read-only, on pacing and QA checks, and keep budget shifts with people. Meta, TikTok, and Amazon let agents change campaigns today.
-
What is a marketing harness, and how do you build one?
A marketing harness is everything in an AI agent except the model. It turns the objections reviewers repeat into checks, so fewer people review each draft.
-
The three roles it takes to build a marketing agent
Your best practitioner should be your agent builder, because a new hire learns the playbook second-hand and can't always tell when the marketing agent is wrong.